Your e-Reputation and Fusing Personal Branding and Storytelling Online & Offline

Learn how to develop, manage and improve your e-Reputation by fusing Personal Branding and Storytelling. Specifically addressed will be tips on how to craft your “Story” or Bio …what to say, where to use it and how to write storied content and narratives around your key attributes, accomplishments, EQ, IQ, leadership skills and your Call To Action (CTA).  Tools from the book “Storytelling about YourBrand Online & Offline”, will be given to participants as well as a Personal Brand quiz that “sets the stage” for the presentation.

AGENDA

I Impact of Storytelling and Fusing Personal Branding and Storytelling

II Your e-Reputation and Online Identity

III What’s Your “Story” Online?

            LinkedIn, Facebook, Viadeo, Twitter, Google, YouTube     

IV The BIO or your STORY. What it is, what to say, how to use it

V Visibility Branding Storytelling Tool (VBST)

VI How to craft storied content that resonates with your target

VII Developing stories and narratives that message key attributes, EQ and IQ skills, values and key accomplishments and your Call To Action (CTA)

VIII Using stories and narratives in offline situations i.e. interviews, meetings, etc.

ALCATEL-LUCENT

1 ROUTE DE VILLEJUST

CENTRE DE VILLARCEAUX

91620

NOZAY

Conférence de Bernadette Martin

Bernadette Martin is Founder of Visibility Branding, and is a Personal Brand Strategist, e-Reputation Analyst and Author of “Storytelling About Your Brand Online and Offline”. She offers career development services for individuals (professionals, consultants, project managers, entrepreneurs, Executive MBA graduates) and organizations (universities, associations and corporations). Bernadette is based in Paris but is “virtual” and connects with individual clients and groups in on-site and online environments.

     Multi-lingual with a 20-year career working in various aspects of corporate and “personal” brand management, her career has spanned Asia, Europe and the U.S. where she has held senior level positions in corporate, agency and academic environments. In 2002 she transitioned from corporate branding to “personal” branding, became an entrepreneur and founded Visibility Branding. In addition to working with individual clients across te globe she has developed courses, curriculum, modules and workshops on Personal Branding, Storytelling, and e-Reputation Management for more than 10 academic institutions and many international corporations and associations such as PMI. She also certifies coaches, HR professionals and career service providers in the Visibility Branding Bio Writing methodology. Bernadette holds an MIM/MBA from Thunderbird, School of Global Management and certification as a Reach Personal Brand Strategist, Online Identity Expert and 360Reach Assessment Analyst.

Gratuit sur inscription

INSCRIPTION OBLIGATOIRE AVANT LE 30 Novembre, 18H00. Il ne sera pas possible s’inscrire sur place le jour même.

Une pièce d’identité sera demandée à l’entrée du site.

Nombre de places limité à 40.